Vision Group Retail

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Welcome to
the ai-Shift
in Retail.

Vision Group Retail is a technology company that uses computer vision and AI to provide data-driven solutions for the CPG industry. We help CPG manufacturers and retailers analyze in-store conditions, track product performance, and optimize merchandising strategies. 

 

Global Footprint.

Customers in 55+ Countries | Presence in 10+ Countries

VGCompanyMap

U.S.

Mexico

Europe (Bulgaria, Ireland, Italy, Serbia)

India

China

Brazil

Our collection of Experts.

At Vision Group, the essence of our identity is the collective brilliance of over 300 specialists spread across 10 nations, each contributing to our stature as a purveyor of exceptional products and services. And these are the experts who lead us.

Karan Bakshi

CEO

Jason derienzo

CRO

Chieh Lu

CTO

Kishen gadicheria

CPO

Steve Bussiere

SVP (Customer Success)

Alan kennedy

SVP (Execution Tracking)

Ricardo Silva

SVP (Asset Monitoring)

Brian Mackin

SVP (Space Planning)

Rich Brown

SVP (Product Digitization)

eMIL RALEV

SVP (Legal & Finance)

Betsy Ferrer

VP (Sales)

Raymond Camacho

VP (Retail Intelligence)

Our Vision.

Our vision is to create a seamless bridge between planning and execution in the retail sector, ensuring that products, shelves, and assets are digitized in a manner that enriches the shopper’s experience, maximizes value for brands, and drives efficiency for retailers.

We achieve this through our proprietary AI, image recognition, and IoT-based solutions, enabling our clients to design and execute the “Perfect Store.”

Our Values.

Customers First:

We are focused on our customer's success and satisfaction and are always willing to go the extra mile.

Honesty and Integrity:

We are always open and honest and say what we mean and mean what we say.

Accountability:

We take ownership and always deliver.

Be Pioneers:

We actively encourage our people to leverage their creativity and continuously innovate.

Grow Together:

We invest in our people and partners, enable continuous growth, and build lasting relationships built on trust and respect.

Our Vision.

Since our founding, Vision Group has expanded its reach globally, serving clients in over 55 countries with our Software as a Service (SaaS) solutions.
We are proud to have built a significant presence in the CPG, pharmaceutical, and beauty sectors, providing innovative solutions to some of the world’s most beloved brands and prominent retailers.

Our Commitment.

Join us on our journey to redefine retail, making it more efficient, accessible,

and enjoyable for everyone involved. At Vision Group, we’re not just imagining the future of retail; we’re building it, one digital solution at a time.

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Karan Bakshi

CEO 

Karan is the CEO of Vision Group and is focused on on shaping the values and vision of Vision Group with emphasis on Customer Success and innovation. Outside work, Karan and his wife love exploring countries and cultures rich in history.

Jason DeRienzo

CRO

Jason is the Chief Revenue Officer of the Vision Group. His focus is sales growth and marketing expansion across our enterprise. Jason’s most brilliant sales achievement was convincing his wife of 27 years to marry him.

Chieh Lu

CTO

Chieh is an accomplished technology leader with over 25 years of CPG experience driving innovation, technology strategy, and digital transformation. He is an expert in leading cross-functional teams to deliver scalable, cutting-edge solutions that align with business goals and drive organizational growth.

Kishen Gadicheria

CPO

Kishen heads our Product Management Team. Global experience in leading and building product/technical teams for early and late-stage start-ups. Key experience with large MNC such as Oracle and Concentrix.

Steve Bussiere

SVP (Customer Success)

Steve has 20+ years of CPG experience spanning HQ & Retail Sales Management and Execution, Category Management, and Business Development for Nestle, BODYARMOR Sports Nutrition, and The Coco-Cola Company.

Alan Kennedy

SVP (Execution Tracking)

Alan heads our Retail Execution solutions focused on delivering customer value through AI Image Recognition solutions. Outside of work, Alan enjoys family adventures, rugby and sailing.

Ricardo Silva

SVP (Asset Monitoring)

Ricardo heads our frictionless retail solutions providing our customers with a disruptive go to market strategy to enhance sales and creates positive impact for consumer experience .

Brian Mackin

SVP (Space Planning)

Brian heads our Category Management products and services, from product assortment implementation to planogram strategies and methodologies.

Rich Brown

SVP (Product Digitization)

Rich was the first employee of SMSB and possesses over three decades of Product Imaging expertise. He heads our Digital Product Content products and services.

Emil Ralev

SVP (Legal & Finance)

Emil Ralev heads our Finance Department. A CPG Industry veteran within Finance with experience at P&G and Monster Beverage. Emil has nearly 6 years of experience with Vision Group.

Betsy Ferrer

VP (Sales)

Betsy joined Vision Group in 2023, assuming a pivotal role in directing the sales operations across the United States and Latin America. With a comprehensive background spanning over 12 years, she brings a wealth of expertise in selling enterprise Category Management software solutions to manufacturers, retailers, and distributors. Betsy’s proficiency extends to retail strategy, where she has demonstrated adeptness in driving business growth and fostering strategic partnerships.

Raymond Camacho

SVP (Retail Intelligence)

Ray is the Vice President of Retail Intelligence and has a demonstrated history of working in the consumer goods industry. He has over 13 years of experience in Consumer Products, Shopper Marketing, Trade Marketing, Categorization, Space Planning.