Vision Group Retail

vision group

Our Leadership

Our Collective of Experts

At Vision Group, the essence of our identity is the collective brilliance of over 300 specialists spread across 10 nations, each contributing to our stature as a purveyor of exceptional products and services. We’re a hive of activity, buzzing with innovation in technology, where our shared dedication to research and development anchors us as pioneers at the technological frontier of the retail industry. It’s our conviction that cutting-edge technology serves not just as the engine of commerce but as an agent of transformative social change.

Our Leadership Philosophy

The leadership at Vision Group isn’t just about guiding a company; it’s about setting a course for the industry. Our leaders are a testament to sustained success, each thread in their diverse professional tapestries strengthening the fabric of our corporate ethos. This team of seasoned professionals stands united in their commitment to innovation and strategic foresight, ensuring that Vision Group doesn’t just reach but sets new industry benchmarks.

They carry with them a wealth of experience in AI, IoT solutions, fostering sales growth, widening market reaches, crafting digital product content, steering retail execution, and nurturing customer success. Our leadership is a confluence of thinkers and doers, innovators and strategists, each driven by the goal to transcend traditional retail landscapes into something far more revolutionary.

Karan is the CEO of Vision Group and is focused on on shaping the values and vision of Vision Group with emphasis on Customer Success and innovation. Outside work, Karan and his wife love exploring countries and cultures rich in history.

Karan Bakshi


Jason is the Chief Revenue Officer of the Vision Group. His focus is sales growth and marketing expansion across our enterprise. Jason’s most brilliant sales achievement was convincing his wife of 27 years to marry him.

Jason DeRienzo


Alan heads our Retail Execution solutions focused on delivering customer value through AI Image Recognition solutions. Outside of work, Alan enjoys family adventures, rugby and sailing.
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Alan Kennedy

SVP (Execution Tracking)

Ricardo heads our frictionless retail solutions providing our customers with a disruptive go to market strategy to enhance sales and creates positive impact for consumer experience .

Ricardo Silva

SVP (Asset Monitoring)

Brian heads our Category Management products and services, from product assortment implementation to planogram strategies and methodologies.

Brian Mackin

SVP (Space Planning)

Rich was the first employee of SMSB and possesses over three decades of Product Imaging expertise. He heads our Digital Product Content products and services.

Rich Brown


Betsy joined Vision Group in 2023, assuming a pivotal role in directing the sales operations across the United States and Latin America. With a comprehensive background spanning over 12 years, she brings a wealth of expertise in selling enterprise Category Management software solutions to manufacturers, retailers, and distributors. Betsy's proficiency extends to retail strategy, where she has demonstrated adeptness in driving business growth and fostering strategic partnerships.

Betsy Ferrer

VP (Sales)

Emil Ralev heads our Finance Department. A CPG Industry veteran within Finance with experience at P&G and Monster Beverage. Emil has nearly 6 years of experience with Vision Group.

Emil Ralev

SVP (Legal & Finance)

Ray is the Vice President of Retail Intelligence and has a demonstrated history of working in the consumer goods industry. He has over 13 years of experience in Consumer Products, Shopper Marketing, Trade Marketing, Categorization, Space Planning.

Raymond Camacho

VP (Retail Intelligence)

Kishen heads our Product Management Team. Global experience in leading and building product/technical teams for early and late-stage start-ups. Key experience with large MNC such as Oracle and Concentrix.

Kishen Gadicheria


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