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Who We Are

Vision Group is a global retail technology group made up of engineers, operators, data scientists, and commercial leaders who understand the pressure of getting retail right.

We lived retail’s day-to-day problems long before we built software, and that’s why our tools are grounded in store reality.

Today, our AI, image recognition, IoT, and modeling tools support some of the world’s biggest CPG, beauty, beverage, and retail brands across thousands of stores and millions of assets.

Our Journey

What started with simple visibility challenges has grown into a full retail
technology group used by teams across the world.

2014

The Idea

Built the first cooler-tracking solution using IoT and image recognition.

2015

First Customer

Launched a pilot with Coca-Cola Hellenic to monitor their coolers.

2016

Foundation

Built a unified, device-agnostic platform designed to support retailers and CPGs at scale.

2017

Established a Strong Base

Partnered with Swire to connect 1.2M coolers across China and expanded into Europe, proving ROI across more than 10,000 coolers.

2018

Scaling to New Heights

Acquired Maxerience, strengthening our AI image recognition capabilities, and won Coca-Cola’s Global RFP for strategic image recognition partners.

2019

Expansion & Diversification

Crossed $10M in revenue, expanded into new markets with Nestlé Mexico, Budweiser China, Swire, and Coca-Cola European Partners, and formed a partnership with Retail Eye to grow the China business.

2020

Technological Advances

Expanded into AI-powered space planning with the launch of PICtoPOG and PDFtoPOG.

2021

Strategic Growth

Entered the category management space through the acquisition of SMSB’s management capabilities.

2022

Global Expansion

Extended image recognition into 43 countries alongside partners like Coca-Cola, Red Bull, and KDP.

2023

Category Expansion

Grew into non-beverage categories, onboarding major brands including Nestlé, Unilever, and Henkel.

2024

Portfolio Expansion

Acquired Hivery, adding AI assortment and hyper-localized space planning to the group and accelerating our push to modernize category management.

2025

Next-gen AI for Retail

Began building a unified AI platform combining GenAI, LLMs, and multimodal models to solve complex problems for retailers and CPGs.

Powering retail execution across 75 countries. One source of truth, everywhere you do business.

Albania

Algeria

Armenia

Australia

Austria

Bahrain

Belgium

Bolivia

Botswana

Brazil

Bulgaria

Canada

Chile

China

Colombia

Costa Rica

Cyprus

Czech Republic

Denmark

Dominican Republic

Ecuador

Estonia

Ethiopia

Finland

France

Germany

Ghana

Albania

Algeria

Armenia

Australia

Austria

Bahrain

Belgium

Bolivia

Botswana

Brazil

Bulgaria

Canada

Chile

China

Colombia

Costa Rica

Cyprus

Czech Republic

Denmark

Dominican Republic

Ecuador

Estonia

Ethiopia

Finland

France

Germany

Ghana

Greece

Hong Kong

Hungary

Iceland

India

Indonesia

Ireland

Italy

Japan

Kazakhstan

Kenya

Kosovo

Kuwait

Latvia

Lithuania

Luxembourg

Malawi

Malaysia

Mayotte

Mexico

Moldova

Morocco

Mozambique

Namibia

Netherlands

New Zealand

Nigeria

Greece

Hong Kong

Hungary

Iceland

India

Indonesia

Ireland

Italy

Japan

Kazakhstan

Kenya

Kosovo

Kuwait

Latvia

Lithuania

Luxembourg

Malawi

Malaysia

Mayotte

Mexico

Moldova

Morocco

Mozambique

Namibia

Netherlands

New Zealand

Nigeria

North Macedonia

Northern Ireland

Norway

Paraguay

Peru

Philippines

Poland

Romania

Saudi Arabia

Serbia

Singapore

Slovakia

South Africa

Spain

Sweden

Switzerland

Taiwan

Tanzania

Thailand

Turkey

Uganda

Ukraine

United Kingdom

United States of America

Venezuela

Vietnam

Zambia

North Macedonia

Northern Ireland

Norway

Paraguay

Peru

Philippines

Poland

Romania

Saudi Arabia

Serbia

Singapore

Slovakia

South Africa

Spain

Sweden

Switzerland

Taiwan

Tanzania

Thailand

Turkey

Uganda

Ukraine

United Kingdom

United States of America

Venezuela

Vietnam

Zambia

only-earth-map

We’ve been inside the aisle and behind the data.

Our team includes over 300 specialists across 10 countries, working together to to keep shelves, coolers, and stores on track.

55+

Countries

1M+

Assets

These are the experts who lead us:

karan-bakshi

Karan Bakshi

CEO

jason-derienzo

Jason DeRienzo

CRO

chieh-lu

Chieh Lu

CTO

kishen-gadicheria

Kishen Gadicheria

CPO

steve-bussiere

Steve Bussiere

SVP (Customer Success)

alan-kennedy

Alan Kennedy

SVP (Execution Tracking)

ricardo-silva

Ricardo Silva

SVP (Asset Monitoring)

brian-mackin

Brian Mackin

SVP (Space Planning)

rich-brown

Rich Brown

SVP (Product Digitization)

emil-ralev

Emil Ralev

SVP (Legal & Finance)

betsy-ferrer

Betsy Ferrer

VP (Sales)

raymond-camacho

Raymond Camacho

SVP (Retail Intelligence)

The competitive layer map

Who covers which layers — and what they miss.

● = layer owned | — = not covered | ✓ = Vision Group

Company 01
Product		 02
Transaction		 03
Demand		 04
Assortment		 05
Space		 06
Execution		 What they miss
PLANNING & FORECASTING
RELEX Solutions — —
●
●
●
 — No real shelf data. Forecasts observed sales — not true demand corrected for execution failures.
o9 Solutions — —
●
●
 — — No shelf visibility. Optimises supply chains from a corrupted demand signal.
Blue Yonder — — —
●
●
 — Plans the shelf but cannot verify execution. No closed loop between plan and reality.
Kinaxis — —
●
 — — — Supply chain only — no retail execution data or consumer behaviour signals.
SHELF EXECUTION
Trax Retail — — — — —
●
 Detects gaps but cannot quantify revenue cost, root cause, or the assortment decision that caused it.
ParallelDots — — — — —
●
 Shelf detection without demand context is an alert system — no intelligence above the detection layer.
DATA & ANALYTICS
NielsenIQ
●
●
 — — — — Lagged, panel-based. No real-time execution platform. Always retrospective — never corrected for today's shelf failures.
Circana —
●
 — — — — Aggregated POS data without real-time shelf visibility or execution intelligence.
COMMERCE
Cantaloupe —
●
 — — — — Sales processing without an intelligence stack — the signal is captured but not connected to assortment or demand layers.
VISION GROUP
Vision Group ✓ ALL SIX
✓
✓
✓
✓
✓
✓
 Nothing. The only AI-first intelligence platform where each layer makes every other layer smarter.

What Changes When Teams Use Vision Group

20%

Asset downtime reduced by

22%

Less out-of-stocks

600,000

field hours saved in under two years

+50%

improvement in core SKU distribution

+50K

in replenishment orders in 10 stores

What Vision Group Stands For

users-pink

Customers First
We don’t do feature dumping. We focus on our customer’s outcomes and satisfaction.

bullet-2

Accountability
We take ownership, follow through, and fix what breaks.

connector-pink

Clarity Over Complexity
We don’t overwhelm users with dashboards or fluff. Our tools surface what’s off and what to do about it.

idea

Practical Innovation
If something new helps teams move faster or smarter, we’ll build it.

grow

Grow Together
We invest in the long term with our team, partners, and customers.

CAREERS

Join Our Team

Vision Group is where product, engineering, data, and ops come together to help retail teams make
real progress on the ground.

 

Work With Us

AI That Works in the Aisle

We bring store-ready AI to shelves, coolers, and category work, helping teams act sooner, fix issues quickly, and stay ahead of the day.

Contact Us