Who We Are
Vision Group is a global retail technology group made up of engineers, operators, data scientists, and commercial leaders who understand the pressure of getting retail right.
We lived retail’s day-to-day problems long before we built software, and that’s why our tools are grounded in store reality.
Today, our AI, image recognition, IoT, and modeling tools support some of the world’s biggest CPG, beauty, beverage, and retail brands across thousands of stores and millions of assets.
Our Journey
What started with simple visibility challenges has grown into a full retail
technology group used by teams across the world.
2014
The IdeaBuilt the first cooler-tracking solution using IoT and computer vision.
2015
First CustomerLaunched a pilot with Coca-Cola Hellenic to monitor their coolers.
2016
FoundationBuilt a unified, device-agnostic platform designed to support retailers and CPGs at scale.
2017
Established a Strong BasePartnered with Swire to connect 1.2M coolers across China and expanded into Europe, proving ROI across more than 10,000 coolers.
2018
Scaling to New HeightsAcquired Maxerience, strengthening our AI image recognition capabilities, and won Coca-Cola’s Global RFP for strategic image recognition partners.
2019
Expansion & DiversificationCrossed $10M in revenue, expanded into new markets with Nestlé Mexico, Budweiser China, Swire, and Coca-Cola European Partners, and formed a partnership with Retail Eye to grow the China business.
2020
Technological AdvancesExpanded into AI-powered space planning with the launch of PICtoPOG and PDFtoPOG.
2021
Strategic GrowthEntered the category management space through the acquisition of SMSB’s management capabilities.
2022
Global ExpansionExtended image recognition into 43 countries alongside partners like Coca-Cola, Red Bull, and KDP.
2023
Category ExpansionGrew into non-beverage categories, onboarding major brands including Nestlé, Unilever, and Henkel.
2024
Portfolio ExpansionAcquired Hivery, adding AI assortment and hyper-localized space planning to the group and accelerating our push to modernize category management.
2025
Next-gen AI for RetailBegan building a unified AI platform combining GenAI, LLMs, and multimodal models to solve complex problems for retailers and CPGs.
We’ve been inside the aisle and behind the data.
Our team includes over 300 specialists across 10 countries, working together to to keep shelves, coolers, and stores on track.
55+
Countries
1M+
Assets
These are the experts who lead us:

Karan Bakshi
CEO

Jason DeRienzo
CRO

Chieh Lu
CTO

Kishen Gadicheria
CPO

Steve Bussiere
SVP (Customer Success)

Alan Kennedy
SVP (Execution Tracking)

Ricardo Silva
SVP (Asset Monitoring)

Brian Mackin
SVP (Space Planning)

Rich Brown
SVP (Product Digitization)

Emil Ralev
SVP (Legal & Finance)

Betsy Ferrer
VP (Sales)

Raymond Camacho
SVP (Retail Intelligence)
What Changes When Teams Use Vision Group
20%
Asset downtime reduced by
22%
Less out-of-stocks
600,000
field hours saved in under two years
+50%
improvement in core SKU distribution
+50K
in replenishment orders in 10 stores
What Vision Group Stands For
Customers First
We don’t do feature dumping. We focus on our customer’s outcomes and satisfaction.
Accountability
We take ownership, follow through, and fix what breaks.
Clarity Over Complexity
We don’t overwhelm users with dashboards or fluff. Our tools surface what’s off and what to do about it.
Practical Innovation
If something new helps teams move faster or smarter, we’ll build it.
Grow Together
We invest in the long term with our team, partners, and customers.
Join Our Team
Vision Group is where product, engineering, data, and ops come together to help retail teams make
real progress on the ground.
AI That Works in the Aisle
We bring store-ready AI to shelves, coolers, and category work, helping teams act sooner, fix issues quickly, and stay ahead of the day.