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AI RETAIL ASSORTMENT OPTIMIZATION SOFTWARE THAT IS SPACE AWARE

Simulate Strategic Assortment, Space and Merchandising Changes Before You Commit

Curate was Vision Group's AI-driven assortment simulation platform — helping CPG and retail teams test range strategies before committing. Acquired by Vision Group in 2024, it became the Assortment Intelligence layer of the Vision Retail Intelligence Platform, renamed Assortment.AI.

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Trusted by the largest CPGs and retailers

340+

Clients

75+

Countries

11+

Years of retail data

2M+

Assets Monitored

Curate Allows CPG Teams to Plan and Simulate Strategic Assortment Changes Before You Commit.

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Assortment simulation
Model range change scenarios at the store-cluster level before a single product is moved or listed. See the revenue impact before you commit.

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Consumer decision trees
AI models built from real observed POS and loyalty data — mapping the hierarchy of how shoppers actually decide (brand first? price tier? occasion?) by store type and channel.

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Demand transfer modelling
Predict where demand goes when a product is removed — transfer to adjacent SKUs, competitor brands, or category exit. Quantified at store-cluster level.

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Revenue impact simulation
Each assortment recommendation came with an expected revenue uplift per change — so category managers could prioritise the highest-value decisions first.

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Store-cluster precision
Not banner-wide averages. Curate operated at store-cluster level — recognising that the right assortment in a suburban convenience store differs from a city-centre grocery.

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Retailer presentation output
Curate generated sell-in presentations for retailer meetings — translating AI assortment recommendations into category management evidence.

How Curate Works

01

Bring in your product, shelf, and store data.

SKUs, movements, planograms, store details, and everything else your team already works with.

02

Bespoke AI model trained on your actual data powers scenario simulations.

Simulate how changes in assortment, merchandising strategy, or space would perform in your different stores or regions

03

Optimize your assortment and see the expected outcomes.

Feed business requirements to the model, and understand the expected lift in revenue, units, and more.

04

Choose and export your strategy.

Push the winning strategy to your planning or execution systems and take action.

Curate vs. Other Tools

Traditional Tools

One-size-fits-all models overlook individual store needs Top-down approach limits store-level accuracy Require specialist knowledge to set up and manage Slow to adapt when the market changes Built around processes instead of business goals

With Curate

Creates store-specific assortments in minutes, focused on your goals Uses details from planogram or realogram to make sure assortments fit in the allocated shelf space Bespoke AI models adjust instantly to shopper and market shifts as seen in your actual movement data Focused on delivering measurable results Prescriptive and conversational in nature. Simple enough for any team member to use
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What You Get
With Curate

Built-in AI Strategy Engine
Run realistic simulations across pricing, assortment, and shelf decisions automatically.
Flexible Scenario Modeling
Bring data and teams together to compare strategies using your own rules, limits, and goals.
Execution-Ready Outputs
Transfer chosen strategies directly into planogram tools, dashboards, or sales team workflows.

Test every shelf strategy with AI before you roll it out.

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