Simulate Strategic Assortment, Space and Merchandising Changes Before You Commit
When shelf strategies get built on best guesses or blanket rules, you lose sales, waste space, or miss what local stores actually need. Curate brings product mix and shelf limitations into one model that uses AI to simulate store scenarios and give you the best approach.

Trusted by the largest CPGs and retailers
Curate Allows CPG Teams to Plan and Simulate
Shelf Strategies by:
Simulate assortment and merchandising changes with performance forecasts before they hit the shelf.
Forecasting revenue, volume, and holding capacity based on store-specific realities.
Comparing what-if scenarios across stores or regions without rebuilding everything.
Understanding space tradeoffs before they cause cuts, delays, or stockouts.
Aligning headquarters and field teams around shelf-ready strategies that move business.
How Curate Works
Bring in your product, shelf, and store data.
SKUs, movements, planograms, store details, and everything else your team already works with.
Bespoke AI model trained on your actual data powers scenario simulations.
Simulate how changes in assortment, merchandising strategy, or space would perform in your different stores or regions
Optimize your assortment and see the expected outcomes.
Feed business requirements to the model, and understand the expected lift in revenue, units, and more.
Choose and export your strategy.
Push the winning strategy to your planning or execution systems and take action.
Curate vs. Other Tools
Traditional Tools
One-size-fits-all models overlook individual store needs Top-down approach limits store-level accuracy Require specialist knowledge to set up and manage Slow to adapt when the market changes Built around processes instead of business goalsWith Curate
Creates store-specific assortments in minutes, focused on your goals Uses details from planogram or realogram to make sure assortments fit in the allocated shelf space Bespoke AI models adjusts instantly to shopper and market shifts as seen in your actual movement data Focused on delivering measurable results Prescriptive and conversational in nature. Simple enough for any team member to useWhat You Get
With Curate
Run realistic simulations across pricing, assortment, and shelf decisions automatically. Flexible Scenario Modeling
Bring data and teams together to compare strategies using your own rules, limits, and goals. Execution-Ready Outputs
Transfer chosen strategies directly into planogram tools, dashboards, or sales team workflows.