Wegmans Stopped Checking Incoming Planograms. That Says Everything.

Overview

Wegmans is a family-owned grocery retailer with more than 110 stores across the U.S. Tim Miller has worked in Wegmans’ space management department for over 20 years, overseeing a team responsible for developing planograms and supporting remodels, resets, and new store builds. His group manages weekly new item cut-ins, company-wide category resets, and large-scale remodels, keeping store execution aligned with shopper needs.

The Challenge

As Wegmans expanded beyond its New York base into Pennsylvania, New Jersey, and other markets, the space management team needed to scale planogram execution across regions farther from headquarters.

• Internal resources couldn’t keep up with the volume of resets and cosmetic planograms.
• Images were inconsistent, slowing down resets and creating risk when saving planograms into Wegmans’ database.
• High-volume categories like cosmetics required constant updates, often bogging down the internal team.

Tim explained the impact:

“The brands would create their own planograms, but the quality wasn’t where it needed to be. We needed a partner who could deliver consistent, ready-to-use work.”

The Solution

Wegmans turned to Vision Group (formerly SMSB) more than 15 years ago, starting with image capture and planogram services.

1. Image library:
   Built a complete, accurate set of planogram images, used both internally and for shelf strips.
2. Cosmetics planograms:
   Outsourced annual resets for brands like L’Oréal and Maybelline, receiving fully “Wegmanized” planograms that dropped straight into their database.
3. Flexibility and support:
   Vision Group’s team consistently delivered high-quality files, saving Wegmans from troubleshooting errors and rework.

Tim praised the reliability:

"Their planograms come in and I don’t even have to check them anymore. That’s quite a compliment."

Results

• Efficiency:
  Eliminated the burden of correcting brand-submitted planograms by outsourcing to Vision Group.
• Quality assurance:
  Files are consistently formatted to Wegmans’ standards, saving time and avoiding data errors.
• Scalability:
  Supported resets across categories, from cosmetics to new store formats, without overloading Wegmans’ internal teams.
• Trusted partnership:
  Wegmans chose to keep working with Vision Group even when corporate considered other providers, valuing the relationship and responsiveness.

Tim summarized the value:

“We’re a small fraction of income for them, but we’re treated like a multi-million dollar partner.”

Why Vision Group

Vision Group delivers more than accuracy. They provide trust, consistency, and a partner-first approach that keeps Wegmans confident in execution.

“Whatever we need, whenever we need it, they’ve always been there.”